Faster, Better, But at What Cost? The Debate on Creative Efficiency

CREATIVES NEVER DIE (version 5)

Since the beginning of 2023, we’ve been becoming rapidly more efficient. At the same time, the world of media seems to be striving to create the most creative output they can.

AI has 100x the productivity of copywriters.

Tiktok rewards creators who prioritize quantity.

Creativity is an elusive concept that we understand to about the same degree as we understand the human brain.

However, we can try to classify creatives into 2 types.

One type is endlessly searching for perfection. Therefore, every new endeavour, product, or venture is in service of building a perfect one. These creatives never really achieve perfection, but that’s kind of the point.

The other type is the creatives that create something, and then move on to the next once they’re content. The endeavours can be cross-disciplinary and maybe even unrelated.

If this is more like you, it’s easier than it ever was to learn new things, create new ideas, and execute on them.

Both of these creatives can benefit from efficiency.

The more we can create, and the higher the quality of those creations, the better we become as creatives.

Right?

Well, not everyone feels this way. 

“Efficiency” has a certain negative connotation when talking about art. 

This perspective describes the amount of time you take to create has a strong correlation to the quality.

There is also the thought that efficiency can take away from authenticity.

So what do you think?

What’s your reaction when an artist said their process was “efficient”? 

I understand I’m asking more questions than I am providing answers, but that’s the point. 

I want to know how you feel.

For us, we can clearly see both sides and have had positive experiences with creating efficiently and making a mess during our process. 

We don’t have the correct answer, but that’s probably because there isn’t one. 

Efficiency in creativity can increase the quality or take away from it, depending on the artist is.

Find what works for you.

Whether that’s working more on one endeavour striving for unattainable perfection 

or nurturing individual ideas to their completion.

We’re excited to see what you bring into this world. 

With Love,

Creative X & Creative Y